Sometimes it seem we are fixated on copyright act reform as the only way to achieve broader access to digital culture and are overlooking the attitudinal changes that are taking place within institutions and opening the way to wider access without the need for legislative remedies. Over the past year the Metropolitan Museum of Art quietly made its images available for academic use and was followed last month by the Victoria & Albert Museum. When two major international art museums recognize that they have more to gain by making their collections open to non-commercial publication and broad discussion than they do from licensing rights to non-remunerative uses, it reflects a massive attitudinal change that should be noted, celebrated and copied. Yet in discussions of barriers to access and public policy initiatives these changes have largely gone unnoticed.