RFP: Online Audience Research + Web Stats : London Museums Hub

jtrant's picture

The London Museums Hub is inviting tenders for two pieces of consultancy work:

Online audience research
This project aims to provide a more complete understanding of the London Hub's online audiences, and the relationship between online and physical use of the Hub museums. The project will involve analysis of previous research carried out by the Hub partners, along with new research specifically for this project. The outputs of the project will include a report detailing findings and recommendations, along with a practical methodology to enable the Hub to take this forward over the longer-term.

A more detailed brief is available here:
http://www.mlalondon.org.uk/uploads/documents/Online_audience_research_brief.doc

Developing a common methodology for recording and using web statistics

This project aims to produce a common methodology for recording and using a range of web usage statistics across the Hub. The project will involve research into how each of the Hub partners currently collects and uses data (both for KPI reporting purposes and to inform web development), and will also take into account wider developments in this field. The outputs of the project will include a workable methodology for collecting and using this information in the future.

A more detailed brief is available here:
http://www.mlalondon.org.uk/uploads/documents/Web_statistics_brief.doc

Tenders for both projects must be received by the 14 September 2007, and successful applicants will be notified by the 28 September. If you would like more information about either of the consultancies, please get in touch.

Best regards,

Dylan

Dylan Edgar
London Hub ICT Development Officer

London Transport Museum
39 Wellington Street
London WC2E 7BB

Direct line: 07711 148133
Email: dylan.edgar@ltmuseum.co.uk

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