Hi, all.
We are just beginning to think about doing some site analysis of MoMA.org, more about who are users are, and what we are doing right, and what we are doing wrong, all that info beyond site stats. Was curious to know if you have any tips as to approaches to online surveys. I know there's some simple and cheap software out there. My question is really about the approach, what was more useful than others, what was a waste of time. Anything else you can share would be much appreciated. Thanks in advance, Maggie
online surveys at SFMOMA
At the San Francisco Museum of Modern Art, we used an online survey to gather information about our current website users as the first phase of a website redesign project (that is still underway). We used Zoomerang, and linked to the survey from our homepage for one week. We offered an incentive to users to complete the survey (a $5 Amazon.com credit or an SFMOMA museum store coupon) and indicated in the "ad" for our survey that users would get a $5 credit for completing the survey. We had more than 600 site visitors complete the survey, and 30% of survey respondents opted to "donate back" their $5 to the Museum. I definitely think offering an incentive, even if it's small, helps get a wide range of respondents. The people who would take the time to complete an online survey completed our survey and "donated back" the $5, while the people who might otherwise not be bothered to complete a survey were motivated by the small incentive. And we deliberately kept our survey short (I think it was around 10 questions) so that it would not take too much of our users' time. You can read more about our project in our 2007 Museums and the Web paper (http://www.archimuse.com/mw2007/papers/mitroff/mitroff.html). Best of luck! -- Dana Mitroff, SFMOMA
Thanks!
Thanks so much for responding, Dana and David. Much appreciated.
Maggie
We've run online surveys on
Thanks, David!
We've run online surveys on
We've run online surveys on a number of sites over the years. Aside from writing a good (and short) survey, the biggest challenge is driving users to it. You want to do everything you can to get the survey in front of users, without being *too* obnoxious about it. We've tried to balance those two factors by pushing it out as a popup on the site home page, so everyone sees it....but only running the survey for short periods of time (a week or two) so repeat users don't keep seeing it. So it's somewhat intrusive, but the alternative is being so polite about the survey that you won't get any decent response rate.
If your population for the survey = your members, then sending out an email invitation to take the survey is also very helpful, but don't confuse that sample with one of actual site visitors.
good luck!
Dave Schaller
eduweb
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