When we install a hypermedia application into a museum space we change the nature of both the space and the media. That accommodation must be addressed at the start of the design process or it will compromise both space and media. A careful (and effective) installation will take into account a number of specifics, including site and audience. What are the dimensions of this space? What is its configuration? Who is the audience? How do they visit the site? In school groups? Families? Alone? Both media and space are then designed and produced to create a dynamic visitor experience.