Mikkel Thelle, The National Museum of Denmark - Hi Nate, yes 5 % would probably work, depending on the kind of media in question - but it could be interesting to see what the numbers are in different national contexts. I Scandinavia, where there is a strong tradition for digital media, museums are usually seen as low-tech, conservative institutions and the users are typically elderly women with few skills in social media. There is also a generation issue, I guess, so in a few years the number might rise, to the benefit of museums. I'm looking forward to take that discussion at the conference!
5 % - an average?
Mikkel Thelle, The National Museum of Denmark - Hi Nate, yes 5 % would probably work, depending on the kind of media in question - but it could be interesting to see what the numbers are in different national contexts. I Scandinavia, where there is a strong tradition for digital media, museums are usually seen as low-tech, conservative institutions and the users are typically elderly women with few skills in social media. There is also a generation issue, I guess, so in a few years the number might rise, to the benefit of museums. I'm looking forward to take that discussion at the conference!