Where Have All the "Surfer's" Gone? How Are We Going to Keep Them Coming Back?

Publication Type		Conference Paper
Year of Publication		1997
Authors		Matthews, Julia
Conference Name		Museums and the Web 1997: Proceedings
Conference Start Date		March 15-19
Publisher		Archives & Museum Informatics
Conference Location		Los Angeles, California, USA
Editor		David Bearman and Jennifer Trant
Abstract		The Web site of the Royal Ontario Museum was officially launched on the 16th of January 1996. It has averaged 1,800 site visitors on a daily basis. Wanting to increase virtual visitor satisfaction and attendance to the Web site, its developers began to rework the site. Navigation links were retooled; indexing was reexamined, metadata; was introduced; proposals for new interactive projects were reviewed and put into production; and strategic Web marketing became more focused based on our Web site audit reports. The paper will address: how to get critical information about how your visitors are using your site and how you can use that data to improve Web site further. strategic Web marketing the best free marketing resources on the internet today targeted linking, and other tools
Notes		Full paper not submitted.
Citation Key		8711

Comments

Your name: *

E-mail: *

The content of this field is kept private and will not be shown publicly.

Homepage:

Subject:

Comment: *

Input format

Filtered HTML

Use <bib>...</bib> to insert automatically numbered references.
Lines and paragraphs break automatically.
Images can be added to this post.
Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
Web page addresses and e-mail addresses turn into links automatically.

tinymce

CAPTCHA

This question is for testing whether you are a human visitor and to prevent automated spam submissions.