This paper examines two Design Exchange programs to explore how we create and present content in the virtual form. The Design Traveller project details the journey from virtual display to physical display while the Electronic Cities project develops a virtual exhibit strategy to compliment an annual festival of digital media design and creativity. Equally important to this study is the developmental journey from virtual to physical exhibition and vice-versa. With the recent completion of two on-line educational products, we explore the nature of the production team and how content and design both contribute to and enhance the learning experiences of the visitor.