This paper describes ongoing work exploring aspects of personalized access to and presentation of virtual museum collections. The project demonstrator illustrates an interactive approach to collecting data about museum visitors in terms of their interests in and preferences about artefacts from the Rijksmuseum collection. This data is stored in user profiles used further to recommend routes through the museum and to guide the users towards artefacts related to their interests and preferences. The overall goal of the project is to explore different usersí characteristics and personalize usersí museum experiences within the Rijksmuseum virtual and physical collections.