The central issues in the development of Web 2.0 activities are about task setting and experiment. Active users of sites bring an understanding of their potential and applications within museums and so does a risk-taking 'suck-it-and-see' attitude. Learning by experiment helps us draw in the users we never see and some of the best activities are founded on imagination rather than money. The aim of the workshop is to provide a large number of relatively simple workable ideas that people might take away and adapt to their own museums.