Since 1998 the Swiss National Museums are in a phase of reorganization and modernization. Part of this process will be the renovation of the first Swiss National Museum (Schweizerisches Landesmuseum) in Zurich. Founded more than a hundred years ago as a symbol of national identification in order to preserve the cultural inheritance, the museum in the 21st century is confronted with more extensive tasks, new challenges and goals. The New Swiss National Museum - the final reopening is planned for 2013 - will become an urban center linking the traditions of the past with the challenges of the future. These goals are reflected in the objectives of VIRTUAL TRANSFER MUSEE SUISSE, a vision of interaction and communication with our visitors and users. It aims to be a strategy for direct communication in 5 languages (German, French, Italian, Romansh and English) and works as a sort of "online agency" for the Musée Suisse Group. Unlike the flood of information in the web, the VIRTUAL TRANSFER offers the opportunity to rediscover the charm and charisma of the objects in the collections, their history and their impact on the viewer. The authors Harald Kraemer and Konrad Jaggi - involved in the planning and realization of the VIRTUAL TRANSFER MUSEE SUISSE - will give valuable insights into the prototype on CD-ROM and the further development of this exceptional project on the web. The VIRTUAL TRANSFER MUSEE SUISSE is being set up on behalf of the MUSEE SUISSE Group by die lockere gesellschaft – TRANSFUSIONEN, a well-known company for innovative media in museums.