The CIMAD project, "Common Infrastructure/Context Influenced Mobile Acquisition and Delivery of cultural heritage data", is presented. CIMAD is a framework concerned with the development of cultural heritage "services" designed and implemented within the EU Network of Excellence EPOCH – Excellence in Processing Open Cultural Heritage. CIMAD aims to address a wide range of context-aware and multi-channel services in the cultural heritage domain, i.e. data acquisition, content delivery, monitoring, and management. The innovative aspect of CIMAD is that it helps the development team in mastering the complexity of building, customizing and integrating site specific cultural heritage services, thus making the different implementation activities more productive and cost-effective.